It's been a while since we've tried to keep you all up to date with where we stand. Where do we even start?
How about I give you a little insight on Brushwood, who helps, and where we plan on going...
Brushwood was started by myself, Justin Junior. I am 23 years old currently living in Huntington Beach, California with my amazing girlfriend, Kate. Brushwood was started in my home town of Hampton, New Jersey in 2010. Although it was started with the name Roots, we managed to change the name and keep the mentality and philosophy exactly the same. Brushwood was started with the idea of staying true to your roots. After we raised enough money selling t-shirts, we started our first production line of The Classic Wayfarer Sunglasses. Underestimating our following, we sold out and were left in a situation where we had a demand but no product left to sell. Once we decided to invest into a new line, we knew we had to make some changes to our business structure. We had to have a real plan of action and start delegating jobs to people. My older brother, Matt, has sort of been my "go-to" guy when it comes to needing a second opinion. Usually a little more collected and wise than myself. My best friend from home, Brian, has been my fill-in guy. He's been attending school at TCNJ so his time has been sparing, but he's been a huge asset. Just as my list grows and becomes incapable of getting it all done in a timely manner, most tasks are emailed over to Brian and he has been nothing but a great addition to our team. And where would we be without Kate. Kate has probably the most important role in the company. She has to listen to me talk about business 24/7. Lucky her, right? She's been in this since day one and knows probably more about the company than anyone, besides myself of course.
Please visit our Credits page to see all our friends who have helped. Everyone from models, to designers, to consultants, to photographers and filmers, to workers, and moral supporters, you have all been a huge help! Whether it's been our friends Jesse or Julian from back in NJ helping with photography, to our friend Steve helping design a website (or three), we've had it all. All of which have led us to a new connection to help build our brand. It's a crazy set-up that we have but it would not be possible if all of these great people have not reached out to help us. Fortunately, I feel like that has branded our company. We've expressed our roots in so many ways. For that, I am so grateful for everyone that has pitched in.
A few months ago, I made a solid decision that if Brushwood was going to become something bigger, we had to relocate the brand to where sunglasses would be an every day necessity. What better place than Surf City, California. With so many successful surf lifestyle brands being born right here in Orange County, we decided to take the plunge and work harder than ever before. The hardest part of everything was convincing Kate to move out with me. Believe it or not, convincing her to move to California was a difficult task. Fortunately, we've been here for 4 months and have loved it every day. If Brushwood is going to become a successful company, it is not going to happen on it's own. I cannot expect for people to buy Brushwood because I think it's a cool product. There has to be something more; a real reason to support us. Our goal is for people to build a relationship with us, understand the passion behind the idea, and follow our journey.
So here we are, in our 1 bedroom apartment a half mile down the road from the beach. We run a production like you've never seen. You should see it when we get an order. Kate and I run around the apartment cutting fabric, sanding sunglasses, re-finishing the temples, and box each pair to perfection. Seriously, that's no joke. It's a process but we take great pride in making each pair of sunglasses a very unique product. We hope that when you open your package that you don't receive just a pair of sunglasses. We hope that you receive a work of art that you just so happen to be able to wear on your face and look pretty damn good in them.
Enough rambling, I'll fill you in next post. Our production is almost done and we cannot wait to get our new line out there. It's been a long time coming. About 1 year since I first sketched these sunglasses on paper and scanned them into my computer.
Thank you all again for the ongoing support and I can only hope that you choose to share our company with a friend or family member. If I don't get to reach out before Christmas and the New Year, I would like to wish you ALL a VERY happy holiday and New Year.
CEO & Founder